Why media training is important

I have posted a new article on my website titled: Why media training is important

What it’s about: Those who expose themselves to interacting with the media without first acquiring the skills to do it properly are putting themselves and their companies at risk in a number of ways. Good spokespeople are the first to ensure they continually hone their media interaction skills, while those who think they don’t need media training are often those who are the worst at being interviewed because their egos get in the way.

Click here to view the full article: Why media training is important

This article is an excerpt from my new book, The Media Spokesperson’s Handbook, which is expected to be published shortly. I will be posting more excerpts from this book over the next few weeks. A number of other media training articles can be viewed on my website: www.jennigay.co.za

My first book, A Perfect Press Release - or Not?, a guideline to writing press releases is also available from my website: www.jennigay.co.za. Details of the media training workshop and coaching sessions and writing skills workshops I run can also be found on my website.