Sunday, August 29, 2010

Media training - The importance of statistics

I have posted a new article on my website www.jennigay.co.za about why spokespeople should have key statistics up their sleeve to support their viewpoints when being interviewed by the media, how they can gather them, and what more they need to do to add value to them. To read more....

Jennigay Coetzer is a freelance business and technology journalist and is author of A Perfect Press Release - or Not?, a guide to writing press releases. She also runs media spokesperson training workshops and one-on-one sessions, and article writing skills courses. Other spokesperson and writing tips can be found on her website: http://www.jennigay.co.za

Sunday, August 01, 2010

Media training assists customer interaction

I have posted a new article on my website www.jennigay.co.za for media spokespeople about how media interaction can complement customer interaction and vice versa. This will help those spokespeople who begrudge the time and effort they have to invest to provide good value in media interviews.

For example, by broadening their understanding of the markets in which they operate to give good value in a media interview, spokespeople will be able to feed this knowledge back into their customer base. Similarly, they can gather rich market intelligence while interacting with customers that will elevate them to the ranks of sort-after spokespeople.

Jennigay Coetzer is a freelance business and technology journalist. She also does media spokesperson training and article writing skills training.