Why media training is important

I have posted a new article on my website titled: Why media training is important

What it’s about: Those who expose themselves to interacting with the media without first acquiring the skills to do it properly are putting themselves and their companies at risk in a number of ways. Good spokespeople are the first to ensure they continually hone their media interaction skills, while those who think they don’t need media training are often those who are the worst at being interviewed because their egos get in the way.

Click here to view the full article: Why media training is important

This article is an excerpt from my new book, The Media Spokesperson’s Handbook, which is expected to be published shortly. I will be posting more excerpts from this book over the next few weeks. A number of other media training articles can be viewed on my website: www.jennigay.co.za

My first book, A Perfect Press Release - or Not?, a guideline to writing press releases is also available from my website: www.jennigay.co.za. Details of the media training workshop and coaching sessions and writing skills workshops I run can also be found on my website.

Article writing tips - Rich content is vital

I have just posted a new writing tips article on my website titled: Article writing tips - Rich content is vital

What it’s about: One of the most important aspects of writing a good press release or any other article is to first gather rich content that will interest the target audience. Another is to write the article with the most important information upfront, following through with an information flow that answers all the questions that are likely to be in the readers’ minds as they go through it and there are ways of achieving this.

Click here to view the full article: Article writing tips - Rich content is vital.

More detailed article writing tips and media spokesperson tips can be found on my website: www.jennigay.co.za, which also contains details of the writing workshops and media workshops I run. My book, A Perfect Press Release - or Not?, a guide to writing press releases, is also available from my website.

I will be posting more writing tips articles on my website over the coming weeks, including excerpts from my book.

Media training - Assumption is dangerous

I have just posted a new article on my website titled: Media training - Assumption is dangerous

What it’s about: Most people are guilty of making assumptions when they are imparting information to others, and this can be dangerous when interacting with the media. Assumptions are confusing, misleading and in a media interview can result in the journalist drawing his or her own conclusions or speculating to fill in the missing information.

Click here to view the full article: Media training - Assumption is dangerous

This article is an excerpt from my new book, The Media Spokesperson’s Handbook, which is expected to be published shortly. I will be posting more excerpts between now and then. Other media training-related articles can be viewed on my website: www.jennigay.co.za

Details of my first book, A Perfect Press Release - or Not?, a guideline to writing press releases are available on my website: www.jennigay.co.za. Details of the media training and article writing skills training I provide are also available on my website.