Monday, January 11, 2010

Media training - Assumption is dangerous

I have just posted a new article on my website titled: Media training - Assumption is dangerous

What it’s about: Most people are guilty of making assumptions when they are imparting information to others, and this can be dangerous when interacting with the media. Assumptions are confusing, misleading and in a media interview can result in the journalist drawing his or her own conclusions or speculating to fill in the missing information.

Click here to view the full article: Media training - Assumption is dangerous

This article is an excerpt from my new book, The Media Spokesperson’s Handbook, which is expected to be published shortly. I will be posting more excerpts between now and then. Other media training-related articles can be viewed on my website: www.jennigay.co.za

Details of my first book, A Perfect Press Release - or Not?, a guideline to writing press releases are available on my website: www.jennigay.co.za. Details of the media training and article writing skills training I provide are also available on my website.

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