I have posted a new article on my website www.jennigay.co.za about why spokespeople should have key statistics up their sleeve to support their viewpoints when being interviewed by the media, how they can gather them, and what more they need to do to add value to them. To read more....
Jennigay Coetzer is a freelance business and technology journalist and is author of A Perfect Press Release - or Not?, a guide to writing press releases. She also runs media spokesperson training workshops and one-on-one sessions, and article writing skills courses. Other spokesperson and writing tips can be found on her website: http://www.jennigay.co.za
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