A free ebook version of A Perfect Press Release - or Not?, a guide to writing press releases, can now be downloaded from my website www.jennigay.co.za. The book will help anyone involved in producing press releases and other types of articles for publication in the media or on a website to ensure they are written and constructed properly and contain content that is meaningful to the reader.
This includes small businesses that cannot justify hiring a PR consultant, but still need to send out press releases. Hard hitting views from journalists and editors who face a daily barrage of press releases are included in the book, which also contains tips for spokespeople that need to be quoted in these articles.
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