I have posted a new article on my website www.jennigay.co.za for media spokespeople about how media interaction can complement customer interaction and vice versa. This will help those spokespeople who begrudge the time and effort they have to invest to provide good value in media interviews.
For example, by broadening their understanding of the markets in which they operate to give good value in a media interview, spokespeople will be able to feed this knowledge back into their customer base. Similarly, they can gather rich market intelligence while interacting with customers that will elevate them to the ranks of sort-after spokespeople.
Jennigay Coetzer is a freelance business and technology journalist. She also does media spokesperson training and article writing skills training.
No comments:
Post a Comment